Rodenstock customers have the chance to win one of 26 trips to the cultural city of Casablanca, Morocco in a loyalty scheme for its StarClub and Club members that runs until the end of November.
A four-tier structure ensures small practices can compete alongside higher spending larger practices, with points awarded for each category of product purchased across the Rodenstock portfolio.
The promotion will culminate with a lunch at London's Dorchester Hotel on December 15, with vintage champagne also up for grabs.
Rodenstock UK managing director Nick Loan said the trip to Casablanca would reward exceptional loyalty among valued customers. He added that spend for practices without a full year's trading history would be calculated on a pro-rata basis.
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