Columbia sports eyewear hopes to grip the UK

Columbia Sportswear has launched a new eyewear collection designed to mirror the 'durability, superior comfort, quality and function of its outdoor clothing range'.

The largely male and unisex range offers 90 different frames in contemporary styled metals and supras, many with flexi-sides. 'Strong European styling is seen in models such as Misty Ridge, Thunder, Canyon and Rider.

'Besides the name and styling, the strong selling point is the excellent grip resulting from the innovative diagonal secure fit system with temple tips that securely hold the frames in place during strenuous activities,' said Norville Eyewear's Bruce Richardson.

For further information contact: 01452 318130.