Advanced Medical Optics (AMO) has given its flagship brand Complete MoisturePlus solution a new look.
The 'eye catching' foil packaging and global graphics have been designed to better communicate the moisturising benefits of the solution and enhance its brand position, while retaining the universally recognisable yellow 'eye' logo, said the company. The packaging comes from AMO's new manufacturing facility in Madrid, which opened at the end of 2004, and it will be supported by new point of sale material and literature.
Complete MoisturePlus has a dual hydrating action which acts as a cushioning and moisturising 'reservoir of fluid', designed to keep contact lens wearers' eyes comfortable all day long. AMO said the solution also provided excellent cleaning as part of a daily routine.
For further details contact: 01628 551613.
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