Cool and colourful kids frames

The children’s market offers a significant opportunity for optical practices. Sales can be boosted as youngsters regularly require new eyewear as they physically outgrow their frames. Also taking good care of a child and fitting them with cool frames they actively want to wear can be an effective way of boosting customer loyalty – both the child’s and mum and dad’s.

This year Dunelm Optical has brought its WhizKids range up to date for more style-conscious youngsters, combining colour, detail, the latest durable materials and replications of adult styles. The new frames aim to engage younger children with playful features and colourful patterns while teens are catered for with retro shapes and modern designs.