CooperVision has announced the appointment of marketing coordinator Lisa McGregor-Ritchie.
She joins the 50-strong team of sales, marketing and customer service staff working to 'develop and strengthen' the company's product portfolio.
McGregor-Ritchie will be using her experience in customer relationship management and direct mail projects to provide sales and marketing support for practices.
She will also be managing the marketing packs of promotional items from the Proclear, Frequency Xcel Toric, Frequency 55 Multifocal and Expressions ranges.
She said of the company's support services, such as marketing and product development: 'By managing our database well, we can identify each practitioner as an individual and provide them with value-added service.'
She joins the 50-strong team of sales, marketing and customer service staff working to 'develop and strengthen' the company's product portfolio.
McGregor-Ritchie will be using her experience in customer relationship management and direct mail projects to provide sales and marketing support for practices.
She will also be managing the marketing packs of promotional items from the Proclear, Frequency Xcel Toric, Frequency 55 Multifocal and Expressions ranges.
She said of the company's support services, such as marketing and product development: 'By managing our database well, we can identify each practitioner as an individual and provide them with value-added service.'
CooperVision expands marketing team
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