CooperVision refreshes clariti 1 day branding

CooperVision has launched a new campaign re-introduce clariti 1 day contact lenses with a new look in line with other CooperVision products.

The Live Vivid campaign, in conjunction with eye care practitioners, will encourage the transition of more patients into silicone hydrogel daily disposable lenses, growing contact lens sales for practices and increasing their profitability.

It will feature bright, colourful images and graphics delivered via advertising and online in markets around the world. It comprises trade print and digital advertisements, as well as in-office collateral materials including posters, brochures, and sales kits.

‘The new campaign materials focus on how people live their lives through their eyes,’ said Jerry Warner, senior vice president of global marketing at CooperVision.