Coral Eyewear and British Cycling have announced a multi-year agreement that sees the sustainability-oriented frames company become an official supplier to the Great Britain Cycling Team (GBCT).
The terms of the agreement will see Coral supply sunglasses to GBCT athletes and staff while British Cycling members will receive an exclusive discount on Coral products.
The GBCT medical directors have begun working with Coral on a product creation process to help improve eye health and identify potential performance gains. The two entities will also collaborate on a range of initiatives aimed at promoting cycling as a sustainable form of transport and encouraging more people to embrace eco-friendly practices.
George Bailey, co-founder at Coral Eyewear, said: ‘Through supplying some of the country’s best young athletes with sustainable eyewear and working together with the organisation to promote the importance of eco-friendly practices in sport, I believe we can help create real impact within the cycling and eyewear industries.’