Glasses Direct has appointed Kevin Cornils, formerly managing director of AOL's Advertising.com, as chief executive officer.
Cornils, who was European managing director of successful internet dating site Match.com, has a remit to drive the expansion of the brand both in the UK and internationally.
He will work alongside founder and executive chairman Jamie Murray Wells who is responsible for media relations, industry and regulator relations, as well as business development.
Murray Wells, said: 'There is no one out there better placed to join me in the cockpit of Glasses Direct than Kevin Cornils. Who else has built a dotcom category killer like Match.com, worked alongside founders to quadruple revenue at a start-up and spearheaded a massive subsidiary of one of the biggest web companies of our time?'
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