Danish brand CrossEyes shifts production to Far East

Danish franchise chain CrossEyes has moved production and glazing of its lenses to from the Far East to Denmark.

‘I have always dreamed of developing the business in Denmark and the fact that we can create jobs in the country while also creating great value for the business, is a giant step for CrossEyes,’ said founder and owner Søren Møller.

Delivery times to patients will be shortened substantially following the move.

The company said Danish craftsmanship and design, which were the cores of its identity and mindset, had helped it expand abroad and in the UK. It said it hoped to double the number of CrossEyes franchise practices by the end of the year.