De Rigo rebrands Police

Italian eyewear producer De Rigo has rebranded its in-house label Police.

The brand was first launched in Italy in the 1980s as a unisex eyewear label which reached out to young glasses wearers. However, in order to stay connected with a younger audience, De Rigo has announced that Police will undergo ‘a profound transformation process involving all elements of its identity, from the product to the brand’.

Creative director Enrico Furlan has headed up the design process and has drawn inspiration from classic elements of Police style to create the 2017-2018 Quiet Rebels campaign; a collection which is aimed at people who ‘want to make a mark on the world’.