Deadline extended for Transitions promotion

Transitions Optical has extended the deadline for the collection of points in its Certificate of Authenticity programme.

'Due to the popularity of the rewards programme in which you can claim iPads, televisions, team dinners and more, we have extended the campaign until further notice,' said a Transitions Optical statement.

Practices can continue to register the codes found on the reverse of certificates of authenticity and collect two points for each. Points can also be collected when a patient registers a code.

Transitions Optical also revealed that it would soon be launching a new set of business tools to aid communication with patients via methods such SMS, email and directing, which could be redeemed through the collection of the points.