Domicillary eye care services put to test

Not everyone is able to visit a high street optician but often these are the people who need eye care more than most.

The Outside Clinic celebrates its 30th anniversary later this year so when it suggested sending an optometrist around to conduct a home visit eye exam, Optician was happy to accept. The company manages its visits through a national control centre and clients are made aware of the service through various marketing and advertising routes.

The central hotline takes the call, checks for eligibility and arranges for an OO covering that area to visit at an agreed morning or afternoon slot, the patient is sent a number of reminders in the days preceding.