A driving quiz that promotes optimal vision on the road among patients has been launched by Essilor.
As the official partner of Le Mans endurance race, which took place on June 11-12, Essilor developed an interactive quiz about driving habits to create a personalised solution to improve 24-hour vision and road safety.
Tim Precious, managing director at Essilor, said: ‘After completing the quiz, users receive a personalised vision solution which will include some simple watch points that can influence vision on the road, and they’ll be encouraged to use the optician finder to take this along to a local practice to have their eyes examined and discuss options.’
A communication kit for optical professionals has been created that includes social media, drive-to-store and in-store campaign materials.
