Dunelm to launch more than 200 new styles at Optrafair London

Eyewear supplier and manufacturer Dunelm Optical is to use next month’s Optrafair London event to launch over 200 new styles.

Launches include high profile collections from Janet Reger, Paul Costelloe and Celine Dion, as well as new lines from Retro, WhizKids, Chantelle, Julian Beaumont, and Meridian.

The company’s director, Peter Beaumont, said Optrafair Birmingham 2013 had been one of the best shows Dunelm had attended, with its representatives inundated with orders for new stock. He said this made the decision to exhibit in Birmingham an easy choice.

‘We hope Optrafair London is just as good. Attending the show is not just about presenting new products for us; it’s about uniting the optical industry, developing relationships and getting us in front of customers old and new. We relish the opportunity to check out the latest innovations on offer at Optrafair and see what trends have filtered over from the European shows,’ he said.