Lens firm Essilor used the interest surrounding last week’s eclipse to launch a nationwide campaign to educate the public on the dangers of sun damage to the eyes.
The campaign focused on the dangers of exposure to UV rays, including retinal burn, cell damage and temporary or permanent blindness.
As part of the activity, it sent giant eye mascots ‘The Protectors’ to hand out glasses at the BBC Stargazing Live viewing event at Leicester Racecourse.
Its Eclipse Eye Health Campaign marked what was billed as the most dramatic eclipse in 16 years, and urged viewers of the eclipse to ‘practise safe sun’ when viewing it. Essilor offered free safety glasses through various newspapers, newsstands and supermarkets across the UK, at the same time advertising its Crizal UV lenses.
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