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Ekkiu introduces eyewear collection ahead of Mido

Ekkiu, a registered trademark of Swiss Eyewear Group, released a new collection of eyewear designs in time for the Mido tradeshow (Milan, February 7-10), blending retro flair with modern sophistication. 

The collection features ten additions that combine metal and acetate with matching coloured lenses, elevating the look and embodying the essence of the Zoomer lifestyle. 

Central to the collection is the use of premium Tritan lenses from Eastman, combining cutting edge fashion with exceptional optics and clarity. 

The new Ekkiu lineup will make its debut at Mido, where visitors can explore the collection at the Swiss Eyewear Group booth in hall two, booth K53/L54. 

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