Zenni has partnered with esports teams to promote eye health
Online eyewear retailer Zenni has committed to promoting the eye health of the gamer community with the renewal of its esports partnerships.
The US company extended its partnership with esports team Golden Guardians and Lux Gaming and has also become the official eyewear partner of the Houston Outlaws and the Pittsburgh Knights.
Zenni will promote good eye health with its blue light blocking technology, Blokz, as well as through online events and content collaborations.
Sean Pate, brand communications manager, said: ‘We’ve been extremely pleased with our initial foray into esports and are looking forward to collaborating more with the community to educate and reinforce the importance of eye protection when gaming.’
