Essilor appoints commercial director

Essilor has appointed Alan Pitcher as commercial director, who will be responsible for increasing business solutions that deliver growth for eye care professionals (ECPs).

He has worked in the health sector for 15 years in the orthopaedic medical device sector working on improving patient care and provider profitability.

Pitcher said: ‘While I’m passionate about performance and excited about industrial innovation, my short-term focus will be on engaging with, understanding and helping ECPs navigate the new normal around Covid-19.

‘Much will undoubtedly change in this industry in the coming years, but I’m driven to see lens volumes return to pre-crisis levels and see key brands return to monthly growth before year end. More than anything, that level of recovery would indicate a prosperous return to business for our ECP partners.’