Essilor has relaunched its Take Two multi-pair promotion, which offered patients a complimentary or discounted second pair of lenses across its full range of branded lenses.
Alan Pitcher, commercial director for wholesale lenses, said: ‘Our two-for-one lens offer is back by popular demand this year and will run across all our brands.
'We hope the promotion supports independent eye care professionals (ECPs) by boosting their online visibility, driving footfall and providing that extra competitive edge to help drive sales of lenses and business margins throughout the year.’
A Take Two marketing support package was available for ECPs to promote the offer, including digital assets and a poster.
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