Essilor drives Le Mans campaign

Essilor has released a toolkit for eye care professionals to help drive traffic to practices ahead of and during the 24 Hours of Le Mans racing event on August 21-22.

The company has promoted the importance of optimal vision on the road as part of its three-year partnership with the race organiser.

Its toolkit included personalised in-store and online assets, such as social media carousel posts, website banners, videos and window displays.

Tim Precious, managing director at Essilor, said: ‘The kit will help ECPs capture racing enthusiasts and communicate vital messages around the importance of good vision on the road for all drivers, whether you’re a professional racing driver or not.