Essilor Experts challenge for best displays

Essilor has called on eye care professionals to showcase how they are creating inspiring displays in-store using promotional materials following a campaign to boost patient engagement and store performance.

The company has challenged practices that are part of the Essilor Experts customer partnership programme to submit a photograph of their best displays into a competition. Winners will be rewarded with one of five prizes, including a professional photoshoot to develop personalised marketing materials, luxury hampers and Amazon gift cards.

Tim Precious, managing director at Essilor, said: ‘The Essilor Experts programme helps to drive traffic to stores, engage patients and support practices with improving business performance and efficiency.