Essilor launches £2m Crizal UV campaign

Essilor is looking to support the independent sector and strengthen the Crizal UV brand through a £2m  consumer awareness campaign to drive footfall into independent practices.

The highlight of the campaign is a four month long sponsorship of ITV weather with 20 second endorsement slots either side of the national  forecasts in England, Wales and Northern Ireland starting on February 1. Viewers is Scotland will see Crizal UV sponsorship on Channel 4 March and Irish viewer on RTE.

Head of marketing, Jonathan Cohen, said the tagline for the campaign would be Crizal UV protective lenses and would feature  three characters; a lollipop lady, a farmer and firefighter. The TV slots will look at three features of the lenses; UV protection, glare protection and scratch resistance. 'We want to express the feeling of carefree living, that you can do whatever you want with your lenses and just get on with your life.'