Essilor has launched a digital media campaign for its Varilux brand that it said could be seen 42 million times.
The company created short videos of real-life testimonials and static social media posts that included statistics from a consumer survey.
Alan Pitcher, commercial director at Essilor, said: ‘We hope ECPs can get involved by downloading the latest digital assets and using them as part of their social media activity this month.
‘It will help drive awareness of the lens as a way to achieve sharp vision at every distance with seamless transition from near to far. It will also lead to increased footfall in-store by encouraging consumers to seek help and explore progressive lenses with their local optician.’
Adverts would also target a presbyopia audience, appearing on Facebook, Instagram and Google Ads from April 11, and direct potential patients to their local optical practice.