Essilor launches Varilux X campaign

A new ‘heavyweight’ consumer advertising campaign for Varilux X has been launched by Essilor.

‘Empower Your Vision’ campaign will use media channels to direct customers towards its store locator for independent Varilux lens stockists.

Customers of Essilor will be given their own consultant who will employ customised marketing techniques to help them create their own, individualised campaign.

Commercial director, Randeep Gill, said Essilor would be using out of home media channels, ‘which are highly visible, to offer subliminal messages that have a profound influence on buying decisions.’

essilor.co.uk