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Essilor on target with Arts Theme

Essilor's autumn 2003 Varilux advertising campaign will run throughout September and October, targeting consumers and the trade.

The 'Arts Theme' campaign consists of a mix of full-page national press ads, tactical small space ads and regional outdoor posters.
Varilux Specialist Opticians receive specific support through the press ad response mechanism and a range of point-of-sale material is available to order, along with Varilux leaflets. At the same time, Essilor is having a 'Half-price Crizal promotion' (above) until October 31. It is timed to coincide with the Varilux campaign and seasonal demand for anti-reflection coatings.
For details call 01454 423407. Essilor's autumn 2003 Varilux advertising campaign will run throughout September and October, targeting consumers and the trade.
The 'Arts Theme' campaign consists of a mix of full-page national press ads, tactical small space ads and regional outdoor posters.
Varilux Specialist Opticians receive specific support through the press ad response mechanism and a range of point-of-sale material is available to order, along with Varilux leaflets. At the same time, Essilor is having a 'Half-price Crizal promotion' (above) until October 31. It is timed to coincide with the Varilux campaign and seasonal demand for anti-reflection coatings.
For details call 01454 423407.

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