Essilor spreads sweet spot over greater range

More than 200 ECPs from around the UK descended on the Midland Hotel in Manchester earlier this week for the UK launch of Varilux X, the eighth generation of Essilor’s premier progressive lens.

The new lens has been designed to meet the changing visual needs of Generation X (people born between the mid-1960s to early 80s) with Essilor promising a reinvention of near vision at arm’s length.

Head of marketing Jonathan Cohen told delegates: ‘We will liberate Generation X presbyopes who are multi-tasking all day in an accelerated and online world and always feel rushed. Progressive lenses should not slow them down.’