Essilor updates independents on Crizal campaign

Lens firm Essilor last week updated independent practitioners on its new campaign to drive awareness and sales of Crizal UV protective lenses. Joe Ayling reports on how the multi-million pound investment could pay dividends for its high street partners

Independent optical practices have a partner in Essilor determined to help compete with the marketing prowess of multiples and engage with patients at an everyday level.

The French lens company confirmed a new deal to become the sponsor of ITV Weather last month (News 23.01.15). It represented a £2m consumer awareness campaign to strengthen the brand – with 15 million people viewing the advert during its first week on air.