EssilorLuxottica signs 10-year Diesel deal

^{Francesco Milleri and Renzo Rosso}

EssilorLuxottica have signed an exclusive licensing agreement for the design, manufacture and worldwide distribution of eyewear for clothing brand Diesel.

The agreement was effective immediately until December 31, 2029 and had an automatic renewal option of an additional five years with the first collection available in the first quarter of 2025.

Francesco Milleri, chair and CEO of EssilorLuxottica, said: ‘We have long admired Renzo Rosso [Diesel founder] for his truly disruptive entrepreneurial vision and his unconventional approach.

'We are excited to share that spirit with consumers around the world, bringing them innovative and highly creative eyewear that is unique to Renzo and the Diesel DNA.’