Essilor's digital drive for independents

A new programme for independent practices to encourage the adoption of digital technologies to increase business has been rolled out by Essilor UK.

The new Bespoke scheme aims to help practices actively use new technology to create a new patient experience. Practices will be equipped with new digital technology from Essilor, including the Visioffice 2 measuring system, digital advertising displays, and new training that the company said would give them a competitive advantage.

Essilor said digital technology permeated every facet of a patient’s life, which was reshaping the expectations and shopping experience, and warned that optical profession was not excluded from the shifting landscape.