Essilor's Vision Direct expands into spectacles

Essilor-owned online contact lens retailer Vision Direct has added prescription glasses to its portfolio of products for British consumers.

The company said the ‘extensive and very affordable range’ included over 260 men’s and women’s frames in a variety of styles and colours. It added that customers would benefit from delivery in 2-3 days, faster than what it said was the industry average of 7-14 days, as well as a complimentary prescription checking service provided by opticians.

Prescription glasses were the next logical addition to the company’s product offering, said CEO Michael Kraftman: ‘We’re absolutely thrilled to announce the launch of our new prescription glasses range, bringing UK customers a convenient, competitively priced and trustworthy way to order their spectacles online.