Eyewear 'platform' via US partnership

L.a.Eyeworks and OGI Eyewear have announced the formation of the Optical Foundry, an ‘independent multi-brand eyewear platform’.

CEO of l.a.Eyeworks and former CEO of OGI from 2004 to 2016, Robert Rich will lead the Optical Foundry. He said: ‘Given the evolving challenges of the optical market, I’m excited to pursue a strategy where the maximisation of resources and organisation will allow each brand under the Optical Foundry umbrella to more fully pursue their own unique and independent visions.’

The companies will maintain their primary bases of operation and will share design expertise and knowledge between them. The sales representatives, their territories and brands will remain the same.