A new study has suggested that less than a fifth of shoppers know about the necessity of tests to check their intraocular pressure.
This was revealed during Pop-Up health check stations that were set up across eight shopping centres in England to test eye pressure, with 768 people being tested.
Leader of the City, University of London study Dr Laura Edwards said: ‘More people engaged with our Pop-Up stations on days when our eye health check was offered alongside testing blood pressure, which suggests that an unfamiliar health message can be promoted by aligning it with one that the public is more familiar with. We hope our findings can inform strategies for public health schemes that engage the public with their eye health and promote education about the importance of regular eye examinations.’