May saw the European launch of Bausch & Lomb's latest point-of-sale material for sunglass brand, Ray-Ban.
The campaign was planned to coincide with the release of the new Blues Brothers film, Blues Brothers 2000 at the Cannes Film Festival in France on May 16. The film was released in the UK at the end of May. The Ray-Ban point-of-sale material offered to practices comprises: hanging banner, 3D Blues mobile, showcard with stand, A4/A6 showcards, sunglass display side graphic and top banner, two highlighters, postcards and an A3 poster.