First business conference for Nikon

Nikon Optical UK hosted its first business conference for more than 80 delegates on November 17.

The conference, which was titled Work Hard, Play Harder, was held at Bounce Ping Pong Hall in Farringdon, London.

Speakers included independent optometrist and business consultant Peter Ivins, who spoke about the current UK optical market and how to build and position your brand and career long succession planning; digital and social media expert Andrew Davies, who spoke about how to attract new business and improve relationships with existing customers; and founder of Green & Blacks chocolate Josephine Fairley, who shared her story and offered advice on ‘positioning a niche luxury brand as every day premium.’