The advertisements started April 26 and will run for six weeks. They will be seen on Sky One and its Movies, Sports and News channels until early June and are an updated version of last year's campaign. Marchon is also developing an updated range of point-of-sale material for Flexon. This will combine the existing twist image with more fashion-orientated images of a male and female wearer. Meanwhile, the company is running a competition for all Marchon accounts until the end of June. Entrants need to collect special stickers from Flexon, Marchon Collection, Superthin and Blue Ribbon ranges and answer two simple questions, says Marchon. First prize is a 10-day luxury all-inclusive holiday at the St James Club Hotel in Antigua, while the second prize is a weekend break for two in Paris which includes tickets to the third place playoff and seats at the World Cup Finals. Contact Marchon on 01483 302882.
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