FMO creates action group to build on Optrafair success

A newly formed action group established by the Federation of Manufacturing Opticians (FMO) is seeking to build on the success of Optrafair London and create fresh dynamism for the industry-leading event in Birmingham in 2015 (April 18-20) at the NEC.

The group comprises exhibitors in the frame, lens, technology and IT sectors, along with experienced exhibition decision-makers from the British Contact Lens Association and the Association of British Dispensing Opticians.

It will examine both the exhibitor and visitor expectations and experiences, as well as looking at marketing initiatives, the importance of pre-show promotion and product launches. A greater emphasis on business and allied fields is to be encouraged, along with close examination of the delivery of education at the event.