Those requiring a motivational boost on the first morning of Optrafair need look no further than sales guru Royston Guest after the FMO secured his services for next month's exhibition.
The motivational speaker will lead two sessions at the Birmingham NEC at 9am and 10.30am on Saturday April 13, covering customer service and branding.
Guest said: 'We live in the age of the brand, from the clothes we wear to the computers we use. We make choices not just on cost, style and build quality, but also the brand values that underpin these products.'
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