GetLenses.co.uk snaps up Vision Direct and Lensbase

Internet contact lens supplier GetLenses.co.uk has acquired Dutch online retailers Vision Direct and Lensbase which sell contact lenses and prescription glasses to consumers in the Netherlands, Spain and the UK.

The combined entity was expected to generate revenues of over €30m in 2014 and the acquisition was financed by a new funding round led by existing shareholder Octopus Investments and included Fidelity Worldwide Investments, Hargreave Hale and Artemis Investment Management.

Michael Kraftman, CEO of GetLenses.co.uk, said of the acquisition: ‘This cements our position as a market leader in Europe, significantly increases our customer base and enhances our ability to deliver a fantastic service to all our customers.’