Glasses Direct parent unveils retro brand

Prescription Eyewear, the parent company of Glasses Direct, launched a stand-alone retro frame brand with the London Retro collection at an event in London's Hoxton Square last week.

The company's chief executive officer Kevin Cornils described the launch as a natural extension of the company's continuing portfolio of brands.

'We saw that there was a gap in the market for affordable designer eyewear with a vintage retro feel. The fashion side is part of the market that people haven't spent a great deal of time looking at as Glasses Direct and other online players have been more value-oriented. It's our own independent brand that's exclusive online and it sits alongside Glasses Direct and Sunglasses Shop in the portfolio.'