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Glasses Direct picks up prize for 3D website tool

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Online eyewear retailer Glasses Direct has won the prize of Outstanding Digital Experience at the Retail Week Customer Experience Awards

Glasses Direct launces £2m advertising campaignOnline eyewear retailer Glasses Direct has won the prize of Outstanding Digital Experience at the Retail Week Customer Experience Awards.

The award, for its 3D virtual try-on service Ditto, saw Glasses Direct beat off competition from shortlisted companies including Sainbury's, Thomas Cook, Schuh and Made.com to secure the prize.

Ditto lets customers use their webcams to create a ‘virtual’ self and ‘try on’ glasses before buying and identified more than 900 unique points on a face, the company said. Once a shopper has created a ‘Ditto’ once, they can see them on their own face every time they view a pair of glasses on Glasses Direct.

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