Bayfields Opticians appoints Manchester-based branding agency Glorious

Bayfields Opticians and Audiologists has appointed Manchester-based branding agency Glorious to handle communications for its 18 practices nationwide.
The agency will work alongside Bayfields to create a national campaign that defined the essence of the optician, that would run across its practice network and on various social media channels.
Glorious’ managing director Mark Ross added the agency was looking at activity that would run until 2020.