Grandiose statement from Jullien

Henry Jullien celebrated its 90th birthday and the launch of its new Equinox eyewear collection by placing a gargantuan advert on the side of the Lissac megastore on the Rue de Rivoli in Paris. The French designer said it wanted to 'make an impression' for the occasion, and with 350,000 people per week travelling on the iconic street, the advert looks certain to achieve its objective. The branding is planned to run until the end of the year, alongside what Henry Jullien described as 'visibility in women's press and our partner opticians'.