The independent group will partner with LCCC on a joint initiative titled Vision Without Boundaries and will use new technology such as Google Glass to advance sports vision care to LCCC members as well as local cricket club
A new sponsorship deal has been agreed between the Hakim Group and Lancashire County Cricket Club (LCCC)
The independent group will partner with LCCC on a joint initiative titled Vision Without Boundaries and will use new technology such as Google Glass to advance sports vision care to LCCC members as well as local cricket clubs.
As part of agreement, the stand C at the Emirates Old Trafford will be known as the Hakim Group Stand.
Hakim Group chief executive and optometrist Imran Hakim said the parties were a perfect fit and that the partnership would offer new insights into coaching and training methods.