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How to win an Optician Award

Awards
Winning an Optician Award is something all optical practices aspire to. Chris Bennett runs through some of the dos and don’t of making your entry

One of the most common responses from past winners of an Optician Award is: ‘I didn’t think people like me could win’. The good news is that what you consider doing the right thing, caring for your patients, going the extra mile and just being a good professional often is more impressive than you think. Many good practices just do not realise how good they are and the Optician Awards provide an opportunity for the unsung heroes of the optical profession to be recognised and rewarded.

The run up to Christmas provides an ideal opportunity to start thinking about getting involved. Your first port of call on an Optician Awards journey should be looking at the categories. Optician keeps the Optician Awards fresh by constantly changing the categories to keep up with current thinking and picking up on the zeitgeist of retail optics. For 2019 alongside the perennial favourites you will find the Frame Stylist of the Year sponsored by Transitions (see opposite) and the Low Vision Award. Look at the selection of categories on offer and think about the ones that align with your strengths rather than selecting the Optician Award you would most like to win.

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