Hoya & Birmingham Optical widen finance for independents

 Hoya Lens UK has entered an agreement with Birmingham Optical and Nidek to supply a range of ophthalmic equipment to their independent customers.

 The lens company said the partnership would provide exclusive pricing and financing options to eye care professionals across the UK and Ireland.

 Martin Batho, director of Hoya Lens UK, said: ‘Nidek and Hoya share a common goal to help eye care  professionals provide the best patient care through innovative, practical and cost-effective technology. By uniting our organisations’ optical expertise we create one seamless solution for Hoya customers, enabling them to expand their service offering and to attract new patients.’

 Birmingham Optical’s chief commercial officer Amanda Higginbotham added that eye care professionals faced challenges of time and space in practice.