Hugo Boss launches in london

Safilo UK launched the new Hugo Boss eyewear collection at the giant Hugo Boss store on London's Sloane Square last week.

Frames and sunglasses from the new collection were on display in the 10,000sq ft store that carries all things Hugo Boss and sells both the men's and womenswear clothing collections.

Sunglasses included men's aviator models in acetate and titanium versions, with large, oversized women's designs in boxy and rounded shapes.

Of the smaller optical models (pictured), many come in rectangular shapes in metal and acetate.