Hybrid mail system drives down costs

Scottish firm Clelland and Boyd Opticians has reported significant savings since switching to a hybrid print and mail solution a year ago.

The firm’s three practices in Blairgowrie, Broughty Ferry and Carnoustie were said to serve over 12,000 active patients and before the switch to the Docmail service, manually handled the printing and posting of patient communication, promotional material and reminders.

The Docmail system was said to have allowed the practice to send out letters and documents in the post with just a few clicks and without the need for printing, envelopes or stamps. Users create documents and then send to the mailing lists for what the company said was less than the cost of a second class stamp.