International Agency for the Prevention of Blindness (IAPB) has been awarded for Association of the Year and Best Campaign of the Year at the International & European Association Awards (March 31).
The UK charity was praised for their global advocacy and creative campaigns, with its Love Your Eyes campaign gaining recognition for a ‘visually very attractive, well thought out campaign that has grown exponentially and still has potential left to grow further.’
IAPB chief executive Peter Holland said: ‘In recent years, together with our members, we have achieved the first ever UN Resolution on Vision, worked with the WHO on global targets for Cataract and Refractive Error, achieved a landmark commitment from Commonwealth Governments on School Eye health and have launched our Love Your Eyes campaign. It is a great honour to be recognised at the International & European Association Awards.’
On winning Association of the Year, the judges described IAPB as: ‘A wonderful example of how a cause can be advocated at a very high level yet translated and implemented very locally. Very nicely thought-through, planned, and eventually executed with tangible results.’