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iDay 22 adds myopia speakers

New sessions focus on commercial strategy and learnings from practice management

New speakers have been added to the Independents Day 2022 (iDay22) programme by organisers Proven Track Record ahead of the event at the National Conference Centre in Birmingham on July 4.

Craig McArthur, optometrist and business consultant, will discuss charging for myopia management and share his practice’s commercial strategy and pricing model.

Myopia My Way is another new session that will be presented by practitioners Sara Farrant and Indie Grewal, who will share their learnings from practice management.

Event director, Nick Atkins, said: ‘I’m delighted to be able to add such experienced and commercially successful practitioners - in Craig, Sarah and Indie - to our speaker roster. Delegates, regardless of where they are on their myopia management journey, will benefit greatly from the experience of such an A-list cast of optometric business expertise.’

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