iDay highlights myopia awareness movement

The Independents Day (iDay) optical conference, held in Birmingham on July 4, focused on myopia management and included sessions on lessons learned, building awareness and pricing models.

Keynote speakers included US practitioner Gary Gerber and eye care marketing expert Matt Oerding, who co-founded Treehouse Eyes – a group of myopia management practices in the US – and discussed the importance of educating communities on the disease and how to market myopia treatment to make it commercially viable.

Other sessions were led by UK practitioners, Nick Dash, Sarah Farrant, Indie Grewal and Bhavin Shah, which explored cases of patients’ journeys, treatments used, and myopia control advice.